Product Innovation - Research and Development Time at ScarfLady - Part 1

Whatever your area of business, whether you are an artisan, technology company or car manufacturer, research and development plays a critical role in the innovation process. It’s essentially an investment in a creative process or technology which is transformed into new products or variations in current product.

Summertime is when I take time to step back and look at new ideas for variations in existing product and possible new design ideas. I have been busy this summer trying out new yarns and yarn colours for the GemLace by ScarfLady as well as a new product design. 

Early customer feedback is also very important in the innovation process for creative ideas that make it past the testing phase and into limited production. I have posted a limited number of a new colour variation in my shop for purchase and have asked current customers for feedback and name ideas for this new colour option.  If you have any feedback or name ideas for the "Blue and Pink" GemLace, please comment below and you will be entered into a draw for the New NeckLace GemLace. I will be doing a follow up blog about the creative process I went through this summer to develop this new product. 

Tie it as an infinity scarf in a French knot!  A great look when looking for a longer scarf look that makes a slimming a "Y"  formation.	Wear it in a triple loop!  A shorter length, ideal if working in the kitchen, around small children or for a "necklace" look for your outfit.